Keep it fresh!
Having your own website isn’t a ‘fire and forget’ marketing tool…
Many businesses that have a website don’t appreciate the need to keep their content updated regularly. They make the mistake of thinking that once their website is online and available they don’t need to worry about it again.
The problem is that search engines who may have crawled their website when it was new, probably haven’t come back to check if it’s been updated as the last time they checked it contained the exact same content that it had when they originally indexed it. So, they lose interest and the website will start to slip down the organic search results. Small wonder then that a lot of small business owners feel the internet is over-rated and that they report they don’t get a lot of business from their websites!
The key to running a successful website centres on the content. If the content is out-dated and irrelevant then the search engines won’t want to direct their customers to it. A search engine depends on being able to produce relevant content to it’s users. This way it can be sure that the user will be happy with the search results it’s been served and can be confident that that user will probably use their services again in the future.
Imagine if you were looking for information on a blue Ford car. You’d expect to be shown links to website’s that provide information on a blue Ford car when you enter your search term into a search engine. If you ge tthe right information the first time, you’re more likely to use that search engine again the next time you’re looking for something. However, if you’re provided with links to website’s that don’t have information on a blue Ford car but say, a pink Cadillac, then you’re very unlikely to use that search engine again!
Search engines hold the content of a website in high regard when calculating where it will display it in it’s search results. So, if your content is fresh, relevant and up to date, you’re more likely to appear ahead of an identical website that hasn’t bothered to update it’s content for a while.
Now, you can either update your website yourself, or you can subscribe to a professional website maintenace service where you’ll pay a fixed monthly fee to a company to update your website for you. All you need to do is email any changes you’d like on your website to your chosen company who will then make the necessary changes for you, leaving you free to run your business.
WebsiteaDay offers a professional website maintenance service where, for a small monthly fee, we’ll make changes to your website content for you so you can get on with running your business. This service will help your website increase it’s position in organic search results as the search engines will be able to see that your website is regularly updated. Therefore they can be confident that your content is relevant which is just what they want to deliver to their users.
Contact us today to find out how our website maintenance services could help revive your website and increase leads generated from it.
